This technical assistance area aims at supporting organizations in developing gender-sensitive customer service, ensuring all customers receive fair, respectful, and inclusive treatment regardless of gender. This involves identifying and addressing gender-related patterns in customer experiences, feedback/complaints, as well as complaint handling to eliminate biases and improve satisfaction. The goal is to move beyond standardized service approaches, and foster inclusive customer servicing guidelines that adapt to diverse customer profiles and needs, and that ensure a high-quality experience for all.