Fernando is a Gender and Diversity Specialist with over 10 years of experience in gender mainstreaming, policy development, and social inclusion. He began his career with UNICEF in China, where he focused on capacity development, human rights, and enhancing quality of life in the private sector. He then transitioned to UNDP in Mexico, where he led initiatives to integrate gender perspectives into strategic and financial planning and align projects with the Sustainable Development Goals. At UNDP, he contributed to the development of gender-responsive policies and monitoring frameworks that supported the economic empowerment of women, youth, and LGBTQ+ individuals while managing multi-stakeholder projects. He also played a role in establishing the UN Gender Equality Seal for large companies and government institutions, by facilitating sensitization workshops, strategic planning sessions, and the creation of performance metrics for gender inclusion.
His key expertise areas include gender-sensitive product design and market research, demonstrated through his work advising on the development of more inclusive, evidence-based approaches to reach underserved populations. He has also worked on gender-inclusive marketing and communication by designing campaigns and capacity-building programs that promote inclusive messaging among public and private sector stakeholders. Additionally, he has provided training for strategic suppliers by developing modules that assist partner organizations in incorporating gender perspectives into their procurement processes, and he has supported efforts to enhance diversity in distribution and sales teams to foster more inclusive business practices.