Cynthia is an entrepreneur and consultant specializing in educational innovation, social entrepreneurship, and gender-focused program design, with over 20 years of experience working across civil society, academia, and consulting. She served as co-founder and director of Crea Potencial for more than 7 years, where she designed and implemented training programs for youth and women, developed six methodologies certified by the Mexican National Institute of the Entrepreneur (INADEM). As an education specialist consultant with Pro Mujer for 4 years, she led the design and replication of entrepreneurship training programs with a graduation rate of over 88% in rural and indigenous communities. She has also worked as a professor of social innovation at UAM Azcapotzalco for over 3 years, teaching courses on human-centered design and participatory innovation. She currently serves as a gender mainstreaming consultant with Crea Potencial, advising organizations on gender integration in training and governance.
Her key expertise areas include gender-responsive program design, entrepreneurship education, and organizational development. She has supported NGOs and corporate foundations in strengthening internal systems and governance, mentored social entrepreneurs across Latin America, and developed educational models that have trained more than 2,100 people and strengthened women’s leadership in social innovation.