This technical assistance area aims at supporting organizations in integrating gender-sensitive approaches into product design and market research, ensuring that products and services are accessible, relevant, and beneficial to individuals of all genders. It encourages organizations to go beyond generic user profiling, by actively considering how gender influences needs, preferences, access/ usage barriers, and experiences. The aim is to create inclusive solutions that enhance user satisfaction, drive broader market reach, and contribute to equitable access and impact across all segments of the population.