Gender success stories
Featuring 14 ventures from Latin America, these stories showcase the tangible benefits of incorporating a gender perspective into an organization. See how strategic shifts in product development, communication strategy or recruitment practices led to significant positive outcomes, both in terms of social impact and business performance. We invite you to delve into these powerful examples and uncover new possibilities for your own organization’s success.
If you are interested in learning more or partnering with us to promote gender mainstreaming, reach out to us at gender@lefilconsulting.com
Argentina
Blockchain for equality:
How Agrojusto’s technology unlocked opportunities for women agricultural producers
Colombia
Empowering women in the cocoa value chain:
How investing in childcare led to Chocomueic’s success
Mexico
How empowerment yields profit: Consuma Conciencia’s commitment to closing the women’s income gap by boosting women producers’ sales
Colombia
Investing in education:
Dalta’s strategy to transform education for Colombian women
Chile
Boosting female leadership:
How gender inclusion changed decision-making at Emprediem
Colombia
Transformation from within:
Hilo Sagrado’s journey to diverse leadership
Mexico
Dismantling bias:
Hipocampus challenges gender stereotypes in childhood care
Ecuador
Investing in inclusivity:
How IMPAQTO supports women leaders in the Andean region
Peru
From bias to balance:
How gender-inclusive marketing drove Loop’s client loyalty
Costa Rica
Training AI for gender equity:
Mensis combat to remove gender bias in corporate culture
Mexico
Bringing new jobs to other genders: Rennueva’s operational transformation through gender-diverse team staffing
Bolivia
On the path to financial equality: TuGerente’s success with women-led SMEs
Mexico
From exclusion to opportunity: Vexi’s journey to close the gender gap in fintech
Mexico
‘Seeing’ the opportunity:
Vision RB's strategy to empower women's visual health
Discover the full potential of gender-focused initiatives through the eyes of the ventures that are living through their impact. These powerful testimonials reveal how a commitment to gender equality can transform your business from the inside out.
Rennueva
Rennueva is a venture that builds value chains for hard-to-recycle plastics and offers environmental consulting for regulatory compliance. Implementing gender-focused initiatives helped us uncover overlooked issues. Through staff training, we identified gender biases that existed not only in the workplace but also at home. Following that, we revised our maternity and paternity leave policies, hired our first female forklift operator, and are now training a second. Additionally, we created our own online gender training course for our ecosystem partners, and the ones who took the course were so enthusiastic that two requested further material to scale the learnings across their own organization.
Overall, these efforts led to improved team performance, stronger client relationships, and more gender equity in our workforce. We are also attracting more female plastic suppliers and observed a change in how our staff communicates with them.
Enrique Estrella Martínez, Founder and CFO
ConSuma Conciencia
ConSuma Conciencia offers a digital marketplace and community to promote and commercialize sustainable, fair-trade and eco-friendly products, connecting conscious consumers with verified, socially responsible producers. By integrating a gender perspective, we have doubled the income of many female producers and our average monthly income has grown by 70%. We are now paving the way for a more inclusive and equitable scale-up.
More broadly perhaps, reflecting on our experiences as women, entrepreneurs, caregivers or mothers has allowed us to articulate better strategies, fostering a stronger and greater connection with our female clients and discovering new partnership opportunities.
Verónica Bagnoli Fernández, Founder and Director
Ecubi
Ecubi Academy offers comprehensive financial education and tools to entrepreneurs, enabling them to better manage both personal and business finances. We decided to use a gender lens to redesign our training program for small-scale farmers and artisans, which also offers them a digital platform to sell their products to urban retailers.
As a result, the training program’s completion rate surged from under 55% to over 85%, particularly benefiting women in rural areas with limited access to technology. By prioritizing inclusion, we empowered more farmers to thrive in the digital economy, transforming their lives and local markets. This experience reshaped our approach, highlighting the importance of empowering our female users and tailoring out solutions to meet their needs.
Anibal Pineda Guzmán, Founder
Visión RB
Visión RB is a social enterprise improving access to vision care through free diagnostics, affordable glasses and community campaigns. We worked on making our sales and marketing efforts more gender-inclusive, including driving diversity in our distribution and sales teams. Thanks to these efforts, we saw a 27% increase in sales compared to last year, with women becoming our largest customer base. This growth was not only driven by our advertising, but by word-of-mouth recommendations among female clients. Additionally, corporates hired us to run visual health programs, specifically because of our commitment to gender inclusion. More broadly, while I started this work as a commitment to gender inclusion, I realized that it also impacted our business more broadly, as we saw meaningful changes among our staff, clients and sales.
Verónica Bagnoli Fernández, Founder and Director
Discover more on our gender work, including online courses, tools, programs, and research here.