Gabriela is an independent consultant specializing in financial inclusion with over 20 years of experience across Latin America. She has a proven track record advising public and private sector institutions on designing and implementing gender mainstreaming strategies that enhance financial health and empower low-income populations. Throughout her career, Gabriela has led initiatives aimed at closing gaps in women’s financial inclusion by integrating rigorous diagnostics, capacity building, and innovative product design. She has collaborated with prominent organizations such as CGAP and the Bill & Melinda Gates Foundation, as well as various financial institutions such as BBVA Bancomer, to develop strategic frameworks and policies that address both supply and demand challenges in financial services, ensuring these solutions are both effective and sustainable.
Her key expertise areas include gender-sensitive product design and market research, as well gender-sensitive customer service. For instance, she has analyzed sex-disaggregated data from credit unions in Mexico to generate recommendations for enhancing product offerings, ensuring they better address women’s needs. Additionally, her efforts in gender-sensitive customer service have contributed to the development of guidelines that help financial institutions ultimately better tailor their products and services to overcome gender-specific barriers.